Storytelling to Influence & Engage Copy

This 1-day workshop helps innovators and corporate change makers to use the power of storytelling to communicate their ideas better, build empathy and common understanding, and drive action and engagement. Learn the key skills and techniques you need to shape, create and share compelling stories that persuade, engage, and drive action.

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Additional Information

Who's it for?

Storytelling to Influence & Engage is designed for anyone who needs to communicate and engage people as part of their job. Whether you’re a CEO of a listed company; a sales, marketing, product or team leader; or a startup founder, this workshop will provide you with the tools to connect with your audience, influence behaviour, persuade and drive change.

Typical roles that could benefit from this workshop include:

  • CEOs
  • Senior Managers
  • Innovation and business transformation managers
  • Sales and Marketing professionals
  • Team leaders
  • Entrepreneurs & intrapreneurs
  • Corporate makers and doers

What you'll learn?

  • The Art of Storytelling: Understand traditional story structures, narrative arc, and how and why stories connect with us at such a deep level
  • Elements of a Story: Learn how identify and assemble all the basic elements of a compelling story, such as character archtypes and basic plots
  • Understand your Audience: Learn how to put your audience front and centre, and create characters that will create empathy, compel and engage
  • Designing and Planning: Learn how to design, structure, and plan your story, for maximum impact
  • Prototyping & Presenting Your Story: Prototype, test, and present your story, bringing it to life in the most effective way possible.
  • Delivery to Maximise Impact: Learn how to present to maximum effect, and dig deeper on how tone, humour, and body language can amplify your story and maximise its impact

For more information, visit www.framlabs.com/storytelling/