First Fridays for Startups - Workshop - 3rd February 2017

How to hack International PR on no budget

13.45 to 14.45 in the Events Room (The Vaults)

About this Workshop

PR for tech companies is unlike any other sector. Paul Hayes, the CEO and founder of BeachHut PR, will tell you that it is most certainly unwise to be heard talking about your own technology. We must let others build your myths and position you as an authority in your respective sector.

You'll Learn:

  • How to decide on appropriate messaging for the company
  • How to differentiate yourself in your sector - finding out what is your niche, what can you define, what are you the proof of?
  • Event marketing - the lost art

Meet Your Speaker

alt Paul Hayes

Paul Hayes, Founder and CEO of BeachHut PR

Paul has extensive experience in technology communications and notably developed the messaging for early Irish tech success stories such as Havok and Demonware. An accomplished host of many technology events in Ireland and abroad, he has delivered innovative marketing strategies at international trade shows such as GDC and SxSW. He was a founder of Games Ireland.

Tickets

Additional Information

First Fridays for Startups

Be sure to check out the other events happening the same day at Dogpatch Labs, such as:

  • Mentoring
  • Lightning Talks
  • Free hotdesking