In his 'Learn Inbound' talk, John shares the story of how content marketing drove the organic traffic and inbound leads, which made Intercom one of the fastest-growing SaaS companies of its generation, growing from $1m-50m in ARR in just 3 years. Today more than 25,000 businesses, including New Relic, Sotheby’s, and Shopify, use Intercom to connect with a billion unique people worldwide.

You will learn...

The lessons he experienced when building Intercom’s content operations plus the common pitfalls that companies face as they embrace content marketing.

John Collins, Director of Content at Intercom

John is the Director of Content at Intercom, the customer platform helping internet businesses accelerate growth. He is a former journalist and editor with over 20 years experience covering technology and business for publications such as The Irish Times, where he held positions including Assistant Business Editor, Assistant News Editor and Health Editor. He now leads a team of 10 who produce Intercom’s award-winning blog, podcast, books and social media.