Apr 2019: Email Masterclass - Supercharge Your Non-Profit's Emails

This event will show non-profits how to make more of their email lists - by finding opportunities to set up automated messages that will deepen engagement, by creating journeys that move people from subscribers to donors, and by coming up with novel ways to reactivate subscribers who have stopped opening your messages.

This training will be delivered by leading London and Berlin-based digital consultant Glyn Thomas.



April 29th, 2019

9:45am – 4:30pm UTC
Email Masterclass

Additional Information


09.45: Registration
10.00: Event starts
13.00: Break for lunch
16.30: End of training

Who is it aimed at?

Charities, non profits, campaigns and arts organisations that are using email and want to improve.

About the trainer

Glyn Thomas is a leading digital consultant based in London and Berlin. Glyn has worked with a huge range of causes on their email and digital strategies, including The Children’s Society, NSPCC, War on Want, Liberty, Mind, Macmillan Cancer Support and Friends of the Earth. With this masterclass, Glyn brings a deep level of knowledge on advanced email marketing to the Irish non-profit community, including how to run successful reactivation campaigns, and how to create supporter journeys that convert subscribers to donors.

What will you learn?

  • How to get more people on your email list
  • How to set up welcome journeys and supporter journeys (including conversion to donor)
  • Reactivation - how to get dormant subscribers re-engaged with your work


I'm not with a non-profit - can I attend this event?

Digital Charity Lab events are primarily for non-profits. However, as we've had a lot of interest from agencies and service providers, we have made three spaces at this event available to agencies, consultants and service providers, and will charge commercial rates for those tickets. If you are with an agency or a service provider, or are a consultant / self-employed, please book the correct ticket.

The best way for agencies or service providers to engage with our community is as event sponsors - you can send multiple people, and present to showcase your expertise. if you're interested in sponsoring this or any other events, contact us on hello@digitalcharitylab.org.

Do I have to bring my printed ticket to the event?

No need, your name will be on the door.

What's the refund policy?

As we are a small non-profit organisation with limited resources, we ask that if you need to cancel your booking, you give us enough time to re-sell your ticket. If you cancel this event up to 3 weeks in advance (by Monday 8th April), we will fully refund your ticket. Events that are cancelled with less than 3 weeks notice cannot be refunded; apologies for any inconvenience this causes.

If you need to cancel and request a refund, you can do so by contacting the organiser at hello@digitalcharitylab.org. If you need to cancel at short notice, you can transfer your ticket to a colleague.

Is it ok if the name on my ticket or registration doesn't match the person who attends?

Please fill out the name(s) of the actual attendee(s) rather than the person booking the ticket.