Digiday Hot Topic: Advanced TV August 2019
The dumb box has given way to the smart, internet-connected TV -- and TV advertising is following suit. From TV network programmers to new tech platform giants, there is a race to capture and own a share of the advertising dollars that are increasingly flowing into ad-supported streaming video environments. But change doesn’t come easy. TV ad buyers and sellers are grappling with issues ranging from unified measurement to addressable TV -- not to mention selling media in a way that TV sales organizations never had to.
At Digiday Hot Topic: Advanced TV, we'll go deep to examine all of the opportunities and challenges in TV advertising as TV ad sellers aim to marry the best of TV with the best of digital.
Deadline for the early rate is July 18.
• Access to a full day of editorial sessions providing key insight from industry leaders
• Networking opportunities including coffee breaks, meals and more
• A complimentary 3-month Digiday+ membership ($159 value). This membership includes exclusive access to premium content, including Digiday magazine and a weekly newsletter written by senior editors, original research reports, members-only events and much more.