Glossy Hot Topic: Influencer Marketing August 2017
Influencer marketing has evolved. Fashion and beauty brands are making the most of their marketing dollars by reevaluating how they work with influencers. Overwhelmingly, they’re finding a large following doesn’t equate to ROI. Instead, audience engagement and authenticity matter.
Join us at Glossy’s Hot Topic event in NYC, where we’ll hear from top fashion and beauty brands about how they’re effectively working with influencers. Learn how to select influencers that make sense for your brand, build authentic relationships with influential partners, incorporate influencers into your digital marketing strategy and measure their influence on your target audience.