Glossy Forum: Modern Marketing February 2019
The digital era has forced fashion and beauty brands to rethink how they approach marketing. Reaching new customers is more difficult than ever, with the skyrocketing costs of digital advertising and the rise of personalization tools that have changed consumers’ expectations. They want to support brands that speak to their language, and brands, in turn, are getting creative about attempts to connect: They’re engaging in dynamic ways, often using storytelling as a hook, and they’re scrapping any plans to stick to seasonal campaigns promoted through a handful of channels.
At Glossy Forum: Modern Marketing, marketers from the fashion, beauty and luxury industries will discuss how they’re using collaborations, influencers and even physical retail to stand out in the crowded retail landscape.
Deadline for the early rate is January 24.