Digiday Retail Summit February 2018
The Amazon Effect
If there’s a word echoing through the retail industry these days, it’s Amazon. Whether retailers refer to Amazon as their friend, enemy or frenemy, there is no denying that Amazon has disrupted the retail industry (and many other industries) in a major way.
And even for those who don’t compete with Amazon, the shift in consumer expectations the behemoth has brought about impacts everything from customer experience to delivery times.
Join us at the Digiday Retail Summit to discuss how the Amazon shift is affecting the retail industry and its customers, from being able to share your brand story to acquiring data to develop better messaging and products.
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