Digiday Programmatic Media Summit November 2018
Programmatic advertising is maturing, but it faces upheaval as concerns around transparency, efficiency and GDPR persist. For publishers, this change presents both challenges and opportunities. Marketers are increasingly willing to pay a premium for quality, and to understand what they’re actually paying for. But publishers are also being forced to work with less data. For those reliant on programmatic ad revenue, an important year lies ahead.
Deadline for the early rate is September 19.