Digiday Programmatic Marketing Summit Europe April 2018

The prospect of brands bringing programmatic advertising in-house has been debated at length with few resolutions. That will change in 2018, as advertisers, concerned with not knowing where and what ads they buy, start to exert more control over those investments, whether that’s running parts of their ad tech stack, hiring media specialists to oversee their programmatic strategy or finding new ways of working with agencies. More brands are moving the strategic parts of programmatic in-house.

Join us at the Digiday Programmatic Marketing Summit Europe this spring as we explore these trends and what they mean for brand marketers going into the future.