Digiday Programmatic Marketing Summit May 2018
Brands build internal programmatic expertise
Brand marketers are becoming smarter about ad tech. More and more companies have improved their in-house programmatic media buying capabilities by holding direct billing relationships with tech vendors, as well as building in-house teams to oversee programmatic strategy. As brand marketers take back control of their ad tech stacks from their media agencies, the era of hidden programmatic margins is nearing an end.
Join us at the Digiday Programmatic Marketing Summit this spring as we explore these trends and what they mean for brand marketers going into the future.
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