Digiday Media Buying Summit March 2018
The New Media Agency
It’s been a tough couple of years for media agencies: They’ve been lambasted by transparency concerns even as brands have begun to examine contracts more closely, and brands have been on a brand-safety march in an online environment that is getting murkier by the minute. All of this against a backdrop of growing platform power and brands seeking to take back control of their advertising.
It’s clear it’s time for a fresh start. Join us at the Digiday Media Buying Summit, formerly the Digiday Agency Summit, as we discuss the current advertising landscape and how media agencies can weather tough times while seeking new business opportunities.
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