Digiday Media Buying Summit February 2019
How brands and agencies buy media is undergoing a shift. The number of channels is increasing, and the rise of new players in retail media has meant more complications, more choice and more questions. Agencies are also facing increasing competition, from consultancies to brands choosing to build their own media buying operations internally.
At the Digiday Media Buying Summit, we’ll discuss the makings of the modern media buying operation: We’ll cover everything from how consultancies are approaching the industry, to hiring the right talent for a smarter media buying strategy, to new technologies from artificial intelligence to blockchain that will transform the industry over the next decade.
Deadline for the early rate is January 3.
Media Buyers: Media Buyer Passes are available for $2,195. Contact firstname.lastname@example.org to learn more.