Digiday Hot Topic: Media Buying in the Age of Transparency November 2018
Transparency is in the spotlight and advertisers are concerned; marketers are demanding accountability but have realized that they don't have a clear view of where their spend is going and what impact it's having.
At Digiday Hot Topic: Media Buying in the Age of Transparency, we'll bring together executives from Europe's brand, media and agency landscape to challenge the status quo on issues like viewability and verification, measurement and fraud prevention and the all important question of accounting for your media spend.
Deadline for the early rate is October 18.