Product Management 4.0 Strategy Day Online

Digitalization Is Changing Product Management Fundamentally

Digitalization enriches product management with new technological, organizational, social and cultural dimensions. The development of digital services with new revenue streams and added value is a key of future competitiveness in B2B and B2C. The shift from classical products towards value-adding digital services requires PMs to to think even more connected and out-of-the-box. Collaboration with board, marketing, sales, R&D, manufacturing and IT is intensifying. New internal and external teams in fields like innovation, creation, digitalization or data analytics add to a matrix that has been complex even before. As “CEOs of the product” PMs orchestrate the productive exchange of all these players.


Additional Information

Digital experiences and service offers around the product have been becoming more and more business-critical in a society which is online 24/7. This is true for all industries, though dynamics differ. Connected products, digital platforms, big data, smart factories, new production processes, cross-industry cooperation, intelligent supply chains and decreasing customer loyalty foster the paradigm shift from products to on-demand-services. By presenting selected use cases and business models the webinar teaches strategies, methods and tools of Product Management 4.0. It helps you to improve your personal digital competences quickly as well as the digital maturity level of your organization. Topics

  • Changing profile and role of the product manager
  • Product management = business development?
  • Servitization: From products to digital services
  • Digital value creation
  • Digital value chains
  • Marketing of digital business models
  • Per-per-use and subscription models
  • Product Management 4.0 – CEO of the product?
  • How to increase acceptance for cloud-based service models
  • Methods for identifying use cases
  • Organisational and cultural change
  • Agile management methods (Design thinking, Scrum, Holacracy, ….)
  • Individualization and customer centricity
  • Methods for developing digital business models
  • Management methods in the 4.0 world
  • Platform economy
  • PM toolset of the future
  • Data management: Quality, interoperability, analytics, visualization
  • Big data analytics in product management
  • Market analytics / business analytics
  • Portfolio management
  • Complexity and variant management
  • Service 4.0 / Digital after sales processes
  • Digital twins: Creation and usage
  • Blockchain: Potential and outlook
  • How to increase customers willingness to share data
  • UX/CX (User Experience/Customer Experience)