Green Product Management

How Product Managers Create Sustainable Value

Products need to be sustainable to meet new legal and customer requirements. This simple fact has huge impacts on product management. At this online conference we deepen our understanding of ecosystems, methods, tools and challenges of green product management. The goal of green product management is to minimize environmental impacts of a product during and after its life cycle, i.e. reducing waste, maximize resource efficiency (which includes an optimized carbon footprint), using toxic-free ingredients and environment-friendly procedures. In theory this is a win-win situation for brands (new markets, competitive advantage, image, loyalty), customers (quality, maintenance, health) and society (jobs, resources, environment). But high development costs can be risky if sustainable products and services only serve niche markets, especially under the impression of economic crisis and inflation.


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Additional Information

  • Sustainability as part of CSR
  • Digitalisation and product sustainability
  • Data science, predictive analytics and AI for improved sustainability
  • Sustainable ecosystems (partner, supplier etc.)
  • Sustainability and brand value
  • Metrics of product sustainability
  • Sustainability from a marketing and sales perspective
  • Regulatory developments
  • Sustainable design
  • Green supply chain management
  • Green procurement
  • Environment-friendly raw materials
  • Green manufacturing
  • Sustainable production and logistics
  • Responsible use and maintenance
  • Ease of recovery and disassembly
  • Circular economy (disposal and recycling)
  • Certification regimes and processes
  • Sustainability mindset in the organisation