Google Analytics - Fundamentals
Google Analytics is easy to get started with, but difficult to master. Our one-day training courses is designed to provide the exact help you need to make the most of this powerful tool.
Learn how to navigate the interface, track the effectiveness of your marketing campaigns and report on results. This hands-on, intensive course is suited to beginners and intermediate users of Google Analytics.
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What you'll learn
After completing this course, you'll be able to
- Understand the capabilities of Google Analytics
- Configure your Google Analytics account for success
- Understand how to align business goals with metrics
- Identify the main reports that will add value to your business
- Create basic custom reports and dashboards
- Better understand visitor behaviour on your site - and what it means for your business