Advanced Social Media Marketing

It is no exaggeration to say social media is upending the way everyone does business. Fashion, broadcast TV, advertising, publishing, even politics is being turned inside out by the popularity of Facebook, Twitter, Snaphcat and other social media networks. Is your business up to speed with this game-changing technology? This course shows you how to put social media at the centre of everything you do - be it marketing, product development, or customer service.

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Furthr's director, Andy Pemberton, is a content expert with international experience. He edited Q magazine in London, launched Blender magazine in New York, which won Ad Age’s Launch of The Year, and also edited Spin magazine. He has written for the New York Times, GQ, Esquire, The Sunday Times, The National (Dubai), and the world’s largest newspaper, The Times of India. He writes columns for Yahoo.com, and the Huffington Post in the US, and trains social media, data visualization and content strategy. He has worked as a content consultant for the RNLI, Time Out, BT, Google and more. He is also a leading data visualization expert, and includes the United Nations, the World Food Programme, and Aviva among his clients. He is a judge at this year's British Media Awards.