Advanced Content Strategy Masterclass
Content has never been more significant as a customer engagement platform. In this course, we consider the fundamentals of content strategy, planning and execution and essential strategies for success. Designed to equip delegates with a solid grounding in understanding all the key aspects of content in a digital world, the course will equip delegates with a rounded understanding of need-to-know tools, techniques and principles.
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Neil Perkin is a regular keynote speaker across Europe on content strategy, digital transformation, and digital strategy, and has been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry for two years in a row. He curates the global quarterly series of Firestarters thought leadership events on behalf of Google, is a keynote speaker on the Google Squared programme and has worked with market-leading global businesses including The Financial Times, BBC, Warner Bros, the UK Government, Unilever and YouTube